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Elliot B. Balaber graduated from Queens College, C.U.N.Y, in 1976 with a B.S. in Psychology, Cum Laude. His special emphasis was in consumer behavior, industrial psychology, statistics and economics. Immediately after graduation, Elliot started as a warehouse worker and sales trainee in New York for Halco, one of the worlds largest foodservice tabletop, smallwares and supply manufacturers. For the next eight years he traveled to and was sales manager for most of the territories from Eastern Canada (Ontario, Quebec, and New Brunswick Province) down through Virginia. In 1984 Elliot was promoted to Halco's National Vice President and relocated to Chicago, Il. He ran the office, warehouse and sales staff that was responsible for all states from Ohio through North + South Dakota and the Canadian Province of Saskatchewan + Manitoba. Elliot was also responsible for domestic + import purchasing, trade shows, overseeing all receivables, payables, as well as purchasing all operational materials. He also instructed and motivated his sales staff regarding sales technique, collection and pricing as well as developing promotional materials and price lists. 

 

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